Global Point NY

Diane Cheadle is the Vice President of the GLOBAL POINT, New York Office. Pointed and passionate about music, culture and marketing, she has her finger firmly on the pulse of all things new-and-now. She is responsible for building the team and clientele of the company’s US presence.

With a storied career in the music industry, Diane realized that there was a gap between music and marketing, which led to her involvement with GLOBAL POINT'S Planet Dance Label. Through her success with Darudes' "Sandstorm," Diane was able to earn a Gold disc. Subsequently, this allowed her to work with companies like NIKE and LG in the area of music design.

With these projects, Diane was able to expand her marketing knowledge and experience which culminated with the international expansion of GLOBAL POINT NY in 2010. In 2012 she formed the US Hospitality division of GLOBAL POINT FAMILY with the Tribeca restaurant, 22.13 (due to open Fall 2013), and in January 2013 became the CEO of GLOBAL POINT FAMILY USA. In this role she oversees both the Agency and the Hospitality divisions.

Specialties: Touring, Branding, Creative, Digital Design and Development, Strategy and Music Management

Marina Sinebok is one of the original team members of the GLOBAL POINT FAMILY. She started her career at GLOBAL POINT 10 years ago, when there were only 7 members of staff. The Saint Petersburg and Moscow offices now have over 200 staff combined.

Marina’s success as a Project and Client Manager has seen her leading national campaigns for Russian Standard, Kraft, L’Oreal, Bacardi and Audi.
Now, in addition to overseeing the NY Office, Marina serves as the liaison between the US and Russia, where she helps Russian brands launch their products on the American market and vice versa. Marina enjoys yoga, cooking and is currently furthering her education with a Business Principles course at Baruch College.

Robbie Edwards is fast becoming the Digital Overlord at GLOBAL POINT. With over a decade of experience in digital media, he has worked with industry heavyweights on their digital campaigns including Nickelodeon, The National Diabetes Association, The Bronx Zoo and Papaya King.
Obsessed with enhanced user usability, simple navigation and uncomplicated CMS, Robbie produces interactive yet well optimized, SEO- friendly websites resulting in a vast amount of happy clients and appreciative users. With the advent of Social Media he has learned to apply his dev acumen to make the most of Facebook, Twitter, Tumblr, Youtube and more.
Today he combines all of this knowledge and know-how, to devise digital strategies that speak to a variety of audiences on a broad range of devices and units; from desktops to smart phones.

A born and raised New Yorker, Nicole is GLOBAL POINT NY's Digital Specialist extraordinaire.
Nicole began her career in the world of Architecture where she worked at one of NYC's top firms. After devoting years to skyscrapers and dabbling in basic HTML, Nicole made a life changing decision in 2008 to make the switch to code once and for all.

Now, a fully fledged digital specialist, Nicole brings flair to the digital world. Her eye for design and detail means stunning flat artwork is developed into beautiful, fluid moving pixels. Outside of work, she loves cooking and baking and often brings treats into the office for everyone to share.

Samantha Edwards is the British mistress of all things Creative at GLOBAL POINT. Nicknamed ‘The Sponge’ due to her high rate of information absorption, Samantha has gained a stellar reputation over the last 10 years for her in-depth knowledge of design and advertising and her ability to develop inspiring strategies that result in successful campaigns.

Samantha has worked on a wide variety of successful brand strategies and marketing campaigns for national and international companies including; TOTO USA, Esteé Lauder, Pepsi, Erno Laszlo, The Madelaine Chocolate Company, DKNY, Tommy Hilfiger and ZAGAT. Her commitment to branding and creativity has enabled her to take clients and their brands to whole new levels.

This incredibly multifaceted creative, originally hails from the bright lights of Singapore. In 2008, En moved to New York, where she graduated with Honors in Graphic Design at SVA and was selected for the prestigious Rhodes Family Award for Outstanding Students.
Upon graduation, she has gained recognition with the ADC and has her work published in Graphis and CMYK Magazine's Top 100 Emerging Talent. Her passion for design has led her to many interesting places, namely formulating creative concepts with UNICEF to curb world issues and practicing her typographic chops at Knopf Publishing

Hailing from Connecticut, Ryan has already made an name for himself in the design/illustration world with his own greeting card company. Since moving to New York City has also held design positions with editorial magazines, marketing agencies, and a growing number of freelance clients. Ryan is part of the 2012 graduating class from the School of Visual Arts, graduating with high honors and a huge smile. On his down time you’d find him at a yoga studio or ballroom dancing.

Originally from Michigan, Rachel moved to England in 2009 where she graduated with honors from the Design for Digital Media course at the University of Salford in Manchester, England. Rachel sharpened her digital skills and knowledge with internships at multiple agencies including Delineo, Hive, and Bliss.
With a penchant for dancing, figure skating, social media, beautiful pixels and an insight into transatlantic trends, Rachel is a welcome addition to the Global Point NY team.